Logo Design
Amanda McGovern PhD., L.P.
The logo itself contains a side profile of a human face with a tree/plant "brain" to indicate growth and change within the mind as well as addressing our roots, the experiences and conditions that make us who we are.
Human-centered focus, mindfulness, balance, patience, reflection, and growth.
The face and negative space to the left of it create a balance to invite a sense of harmony and reflection. Just as we must find balance within ourselves, we need to adapt and find balance with the rest of the world.
The soft greens evoke feelings of freshness, growth, calmness and positivity.
The typography is fresh, clear, and harmonious.
Process & Sketches
First round of digital sketches
Second round of digital sketches - adjustments to profile
Final set
Business card design samples
Mood board - Starting the process